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Unit Group

6395 Visual Merchandisers

ANZSCO - Australian and New Zealand Standard Classification of Occupations
Reference period

Visual Merchandisers plan and install internal, window and fixed displays to show goods to their best advantage.

Indicative Skill Level:

Most occupations in this unit group have a level of skill commensurate with the qualifications and experience outlined below.

In Australia:

  • AQF Certificate II or III (ANZSCO Skill Level 4)

In New Zealand:

  • NZQF Level 2 or 3 qualification (ANZSCO Skill Level 4)

At least one year of relevant experience may substitute for the formal qualifications listed above. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification.

Tasks Include:

  • determining goods for display in accordance with prospective seasonal and promotional events
  • developing overall promotional and display plans for approval
  • preparing sketches and models showing layout, colour and other features for approval
  • obtaining props and other accessories, and building displays
  • setting up fabricated displays in store windows and other areas
  • organising the setting out of goods to be shown as part of permanent displays
  • arranging ticketing and signage
  • arranging lighting to highlight fixtures, displays and goods


  • 639511 Visual Merchandiser

639511 Visual Merchandiser

Alternative Title:

  • Window Dresser

Plans and installs internal, window and fixed displays to show goods to their best advantage.

Skill Level: 4