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Group
Unit Group

6393 Telemarketers

ANZSCO - Australian and New Zealand Standard Classification of Occupations
Reference period
2021

Telemarketers telephone existing and prospective customers to promote goods and services, and obtain sales and arrange sales visits.

Indicative Skill Level:

Most occupations in this unit group have a level of skill commensurate with the qualifications outlined below.

In Australia:

  • AQF Certificate I, or compulsory secondary education (ANZSCO Skill Level 5)

In New Zealand:

  • NZQF Level 1 qualification, or compulsory secondary education (ANZSCO Skill Level 5)

For some occupations a short period of on-the-job training may be required in addition to or instead of the formal qualification. In some instances no formal qualification or on-the-job training may be required.

Tasks Include:

  • working from scripts and lists of contacts to promote goods and services by telephone
  • creating interest in goods and services, and seeking a sale or agreement to see sales representatives
  • arranging processing and despatch of goods and services, information kits and brochures to customers
  • arranging appointments for sales representatives
  • recording notes for follow-up action and updating marketing databases to reflect changes to the status of each customer
  • reporting competitor activities and issues raised by contacts for attention by managers
  • maintaining statistics of calls made and successes achieved
  • submitting periodic reports on telemarketing activities and results
  • may work in a call centre

Occupation:

  • 639311 Telemarketer

639311 Telemarketer

Telephones existing and prospective customers to promote goods and services, and obtain sales or arrange sales visits. May work in a call centre.

Skill Level: 5