Occupation

221231 Communications Officer (Public Relations)

Latest release
OSCA - Occupation Standard Classification for Australia
Cite
Reference period
2024, Version 1.0

221231 Communications Officer (Public Relations)

Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.

Alternative title

  • Public Relations Professional

Specialisations

  • Media Adviser
  • Promotions Coordinator
  • Public Affairs Officer
  • Public Relations Consultant
  • Public Relations Officer
  • Social Media Specialist (Public Relations)

Skill level: 1

Main tasks

  • Plans and organises publicity campaigns and communication strategies
  • Advises executives on the public relations implications of their policies, programs and practices
  • Prepares and controls the issue of news and press releases
  • Undertakes and commissions public opinion research, analyses the findings, and plans public relations and promotional campaigns
  • Organises special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • Represents organisations and arranges executive interviews with publicity media
  • Attends business, social and other functions to promote the organisation
  • Commissions and obtains photographs and other illustrative material
  • Selects, appraises and revises material submitted by publicity writers, photographers, illustrators and others to create favourable publicity