Group
Occupation
112134 E-Commerce Manager
Latest release
Consultation draft: Occupation Standard Classification for Australia (OSCA)
Reference period
August 2026
Released
17/08/2026
First release
112134 E-Commerce Manager
Oversees all aspects of an organisation's e-commerce operations, including website oversight, customer experience optimisation and online merchandising, and leads the development and execution of online sales strategies.
Skill level: 1
Main tasks
- Oversees the design, functionality and content of the online store, ensuring a seamless and user-friendly experience
- Manages digital marketing efforts, including search engine optimisation and paid advertising to drive traffic and sales
- Manages an organisation's online business operations including the online operating budget, ensuring profitable and sustainable outcomes
- Develops and executes online sales strategies, including setting goals, identifying target audiences, and developing plans to achieve them
- Manages and supervises e-commerce team, including training and performance management and evaluation
- Collaborates with marketing, sales and digital departments to align online efforts with overall business goals
- Adapts strategies based on analysis of the latest e-commerce trends and technologies