Group
Occupation
112133 Sales and Marketing Manager
Latest release
Consultation draft: Occupation Standard Classification for Australia (OSCA)
Reference period
August 2026
Released
17/08/2026
First release
112133 Sales and Marketing Manager
Plans, organises, directs, controls and coordinates sales and marketing activities within an organisation and externally.
Skill level: 1
Main tasks
- Directs the development of sales strategies and setting of sales targets in order to maximise an organisation's sales and customer loyalty
- Directs and evaluates marketing strategies
- Establishes distribution networks for products and services, and initiates market research studies
- Establishes organisational policies and procedures in relation to sales and marketing
- Conducts regular data analysis and measures campaign performance against predefined metrics
- Leads sales teams in building relationships with clients and manages the negotiation of sales contracts
- Assesses the marketing potential of new and existing store locations
- Determines price schedules and discount rates