7294 Call Centre Operation

Latest release
Australian and New Zealand Standard Industrial Classification (ANZSIC)
Reference period
2006 (Revision 2.0)

7294 Call Centre Operation

This class consists of units mainly engaged in answering telephone calls and relaying messages to clients and/or in providing telemarketing services on a contract or fee basis for others. Units engaged in providing telemarketing services promote clients' products or services; take orders; solicit contributions or donations; and provide information. Units engaged in providing telemarketing services do not own the product or provide the service they represent.

Primary activities

  • Telemarketing service
  • Telephone answering service
  • Telephone call centre operation
  • Voice mailbox service


Units mainly engaged in gathering, recording, tabulating and presenting marketing and public opinion data that may include telephone canvassing services are included in Class 6950 Market Research and Statistical Services.

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