2251 Advertising and Marketing Professionals

In Australia and New Zealand:

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

• planning, developing and organising advertising policies and campaigns to support sales objectives
• advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
• coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
• researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
• supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
• commissioning and undertaking market research to identify market opportunities for new and existing goods and services
• advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
• creating, scheduling and publishing marketing content to social media platforms and websites
• applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
• monitoring performance of initiatives, providing regular reporting and insights as required
• analysing data from digital marketing campaigns and platforms
• recommending updates to digital content to improve search engine metrics

• 225111 Advertising Specialist
• 225112 Market Research Analyst
• 225113 Marketing Specialist
• 225114 Content Creator (Marketing)
• 225115 Digital Marketing Analyst 

Alternative Titles:

• Advertising Account Executive
• Advertising Account Manager
• Creative Director (Advertising)

Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.

Skill Level: 1

Assist organisations to understand current and predict future consumer behaviours through the collection and analysis of data. This data is likely to be obtained through consumer surveys and interviews conducted online or in store. 

Skill Level: 1

Alternative Titles:

• Marketing Consultant
• Marketing Coordinator
• Marketing Officer

Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

Skill Level: 1

Specialisations:

• Brand Manager
• Category Manager
• Pricing Analyst
• Product Manager
• Sales Promotion Officer

Alternative Title:

• Social Media Specialist (Marketing)

Creates and publishes text, photos and videos designed to promote businesses, products or services, to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms.

This occupation excludes Social Media Influencers. Social Media Influencers are included in Occupation 639111 Model.

Skill Level: 1

Uses tools and techniques such as Pay per click, Search Engine Optimisation (SEO) and tracking customer behaviour on websites to better understand online consumer behaviour; with the aim of improving digital marketing campaigns and ultimately increasing sales.

Skill Level: 1