225 Sales, Marketing and Public Relations Professionals

In Australia and New Zealand:

Most occupations in this minor group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

• commissioning and undertaking market research, analysing the findings, and planning advertising, marketing and public relations activities
• supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
• planning and organising publicity campaigns
• appraising and selecting material submitted by writers, Photographers, Illustrators and others to create favourable publicity
• acquiring and updating knowledge of employers' and competitors' goods and services, and market conditions
• assessing customers' needs and explaining and demonstrating goods and services to them
• visiting regular and prospective client businesses to establish and act on marketing opportunities
• quoting and negotiating prices and credit terms, and completing contracts