Occupation

619937 E-Commerce Specialist

Latest release
Consultation draft: Occupation Standard Classification for Australia (OSCA)
Cite
Reference period
August 2026
Released
17/08/2026
Next release Unknown
First release

619937 E-Commerce Specialist

Drives and refines online sales operations and product listings to increase sales, maximise revenue and meet financial targets, enhances user experience and executes and analyses marketing initiatives.

Merchandise Planners are excluded from this occupation. Merchandise Planners are included in Occupation 619932 Merchandise Planner.

Skill level: 2

Main tasks

  • Implements and executes e-commerce strategies to increase online sales and achieve growth targets
  • Oversees the enhancement of the online shopping experience, improving customer satisfaction and increasing sales conversion rates
  • Maintains and optimises a company's website and presence in third-party marketplaces
  • Performs routine quality checks to ensure content accuracy, correct links and consistent display across devices and browsers
  • Tracks website traffic, sales performance and customer behaviour to identify areas for improvement
  • Collaborates with marketing, sales and digital departments to align online efforts with overall business goals
  • Provides technical and testing support for the website