Apparent consumption
Apparent consumption in this analysis measures the amount of food and non-alcoholic beverages purchased from the food retail sector (major supermarkets and smaller outlets such as convenience stores, butchers, seafood shops, bakeries, delis and fresh food markets). The reporting periods in this analysis are years ending in June (from 2018-19 to 2023-24) and the calendar months within each financial year.
Apparent consumption data does not include:
- food purchases from fast food outlets, cafes, restaurants or institutions utilising catering services that source from non-supermarket suppliers
- food obtained by other means such as home-growing, foraging, hunting or fishing.
Apparent consumption does not make any consumer adjustment for:
- amounts of food purchased for storage (or drawdowns of existing stocks)
- foods that are discarded, or otherwise not consumed by humans.
Although the scope of the apparent consumption collection means that the apparent consumption data does not provide a complete picture of total dietary consumption or the consumption patterns of individuals or groups, it offers insights into the ‘average’ dietary intake based on the food sold in Australia’s retail sector and how that is changing over time. For more information on the scope and methods of this study, please refer to the Explanatory notes.