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Occupation

221131 Advertising Specialist

Latest release
OSCA - Occupation Standard Classification for Australia
Cite
Reference period
2024, Version 1.0

221131 Advertising Specialist

Devises and coordinates advertising campaigns that encourage consumers to purchase particular goods or services.

Alternative titles

  • Advertising Account Executive
  • Advertising Account Manager
  • Creative Director (Advertising)

Skill level: 1

Main tasks

  • Plans, develops and organises advertising policies and campaigns to support sales objectives
  • Advises executives and clients on advertising strategies and campaigns to reach target markets, create consumer awareness, and effectively promote the attributes of goods and services
  • Coordinates production of advertising campaigns involving artwork, copywriting, media scripting, television and film production, and media placement, within time and budget constraints