Occupation

231133 Content Creator (Social Media)

Latest release
Consultation draft: Occupation Standard Classification for Australia (OSCA)
Cite
Reference period
August 2026
Released
17/08/2026
Next release Unknown
First release

231133 Content Creator (Social Media)

Entertains by streaming, uploading or posting social media content to websites or social media platforms.

Content Creators (Marketing) are excluded from this occupation. Content Creators (Marketing) are included in Occupation 221531 Content Creator (Marketing).

Alternative title

  • Social Media Influencer

Specialisation

  • Live Streamer

Skill level: 1

High levels of creative talent, interest and personal commitment may substitute for formal qualifications or years of experience.

Main tasks

  • Creates and curates engaging content for social media platforms
  • Develops and maintains a strong online presence and following
  • Monitors and analyses social media metrics to track engagement and reach
  • Interacts with followers and responds to comments and messages
  • Stays up to date with current trends and developments in social media
  • Collaborates with other influencers and content creators for cross-promotion
  • May collaborate with brands and businesses to promote products and services
  • May manage partnerships and sponsorships with brands and negotiates contracts