Occupation

221536 Marketing Specialist

Latest release
Consultation draft: Occupation Standard Classification for Australia (OSCA)
Cite
Reference period
August 2026
Released
17/08/2026
Next release Unknown
First release

221536 Marketing Specialist

Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

Alternative titles

  • Marketing Consultant
  • Marketing Coordinator
  • Marketing Officer

Specialisations

  • Brand Manager
  • Category Manager
  • Pricing Analyst
  • Product Manager
  • Sales Analyst

Skill level: 1

Main tasks

  • Commissions and undertakes market research to identify market opportunities for new and existing goods and services
  • Collects and analyses data to research potential demand and market characteristics for new goods and services
  • Supports business growth and development through the preparation and execution of marketing objectives, policies and programs
  • Advises on all elements of marketing, such as product mix, pricing, advertising and sales promotion, selling and distribution channels
  • May develop strategies to ensure the visibility of a brand and maintain the brand's identity