Group
Occupation
221131 Advertising Specialist
Latest release
Consultation draft: Occupation Standard Classification for Australia (OSCA)
Reference period
August 2026
Released
17/08/2026
First release
221131 Advertising Specialist
Devises and coordinates advertising campaigns that encourage consumers to purchase particular goods or services.
Alternative titles
- Advertising Account Executive
- Advertising Account Manager
- Creative Director (Advertising)
Skill level: 1
Main tasks
- Plans, develops and organises advertising policies and campaigns to support sales objectives
- Advises executives and clients on advertising strategies and campaigns to reach target markets, create consumer awareness, and effectively promote the attributes of goods and services
- Coordinates production of advertising campaigns involving artwork, copywriting, media scripting, television and film production, and media placement, within time and budget constraints