Every stat tells a story.

Every person to be counted in 2021 Census

Media Release

The Australian Bureau of Statistics (ABS) today launched the 2021 Census campaign, with national advertising starting on Sunday 4 July.

The campaign will support the roll-out of Australia’s 18th Census, which is being held on Tuesday 10 August.

The 2021 Census message is that ‘Every stat tells a story’. The campaign will include tailored communication in up to 29 languages to help ensure Australia’s multicultural communities are informed and ready to participate.

Chris Libreri, Census General Manager, said the 2016 Census showed that our diversity is increasing.

“With nearly half of Australians either born overseas or with one or both parents born overseas, it’s important for our multicultural communities to have information about the Census in their  language, in particular new migrants who will be doing the Australian Census for the first time.

“Our advertising features real-life examples of how Census data has benefited multicultural communities. This includes community services for new migrants and activities to keep older people healthy and connected,” Mr Libreri said.

Many people don’t realise that information collected in the Census, such as country of birth and languages spoken at home, helps inform important services and support for migrant and refugee communities across Australia.

“That’s why everyone who is in Australia on Census night needs to complete—it doesn’t matter if you’re a citizen, a resident, or just visiting,” Mr Libreri said.

Census staff are working with local community groups and stakeholders across the country to be Census-ready.

“We’ve focused on hiring field staff who speak languages other than English and reflect the diversity of the communities they’ll be working in,” Mr Libreri said.

The Translating and Interpreting Service (TIS) is available on 131 450 to assist those requiring additional in-language support. TIS provides access to interpreters who speak more than 160 languages.

This year, people can start their Census as soon as they receive instructions if they know where they’ll be on Tuesday 10 August.

For information in your language, visit www.census.abs.gov.au/language.

More information

What is the Census?

The Census, held on Tuesday 10 August 2021, is a snapshot of who we are and tells the story of how we are changing. It is one of the largest and most important statistical collections undertaken by the ABS.

How will people complete their Census?

People will be able to complete the Census online, on their mobile device, or on paper. There will be a number of options available for people who need assistance to complete their Census form, including help from Census field staff, and phone and online help.

What’s new with the Census?

People will be encouraged to complete their Census as soon as they receive their instructions, if they know where they’ll be on Tuesday 10 August. They don’t have to wait until Census night. The ABS will also introduce new questions in the 2021 Census—the first changes to questions collected since 2006. The new questions are on long-term health conditions, such as arthritis and diabetes, and on defence force participation.

What in-language advertising will be available?

Ads are being translated in up to 29 languages, depending on the channel. There will be in-language advertising across television, radio, print, outdoor channels, digital and social.

  1. Arabic
  2. Assyrian
  3. Burmese/ Mynamar
  4. Cantonese
  5. Croatian
  6. Dari
  7. Farsi
  8. Filipino/ Tagalog
  9. Greek
  10. Indonesia / Bahasa
  11. Hindi
  12. Italian
  13. Japanese
  14. Khmer
  15. Korean
  16. Macedonian
  17. Mandarin
  18. Nepali
  19. Polish
  20. Portuguese
  21. Punjabi
  22. Russian
  23. Serbian
  24. Spanish
  25. Tamil
  26. Thai
  27. Turkish
  28. Urdu
  29. Vietnamese

Media notes

  • When reporting ABS data you must attribute the Australian Bureau of Statistics (or the ABS) as the source.
  • For media requests and interviews, contact the ABS Media Team via media@abs.gov.au or 1300 175 070.
  • Subscribe to our media release notification service to get notified of ABS media releases or publications upon their release.
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