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SOCIAL MEDIA PRESENCE
The propensity for businesses to have a social media presence increased with each successive employment size range, from 19% of businesses with 0-4 persons employed to 64% of businesses with 200 or more persons employed. Businesses with 200 or more persons employed were the only employment size range where businesses were more likely to have a social media presence than to not have a social media presence (64% compared with 36%).
The Arts and recreation services industry had the highest proportion of businesses with a social media presence (61%), followed by Information media and telecommunications (50%). Businesses in the Transport, postal and warehousing industry were the least likely to have a social media presence (6%).
Selected Characteristics of Australian Business, 2012-13 (cat. no. 8167.0), to be released 18 September 2014, will include more detailed data on businesses with a web and social media presence.
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