8166.0 - Summary of IT Use and Innovation in Australian Business, 2012-13 Quality Declaration 
Previous ISSUE Released at 11:30 AM (CANBERRA TIME) 19/06/2014   
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BUSINESS USE OF INFORMATION TECHNOLOGY


ABOUT BUSINESS USE OF INFORMATION TECHNOLOGY STATISTICS

Key indicators of business use of IT include: internet access; web presence; social media presence; the use of broadband; and internet commerce (i.e. the placing and receiving of orders via the internet).


BUSINESS USE OF INFORMATION TECHNOLOGY

Business Use of Information Technology, selected indicators(a), 2010-11 to 2012-13

2010-11
2011-12
2012-13

Estimated number of businesses(b)
'000
764
776
770
Businesses with:
internet access
%
91.2
91.9
92.6
web presence(c)
%
43.1
44.6
47.2
social media presence(d)
%
-
18.1
26.1
Businesses with internet access:
broadband as main type of connection
%
99.1
99.2
99.6
Businesses that:
placed orders via the internet
%
50.8
55.3
53.4
received orders via the internet
%
28.0
27.8
30.2
Internet income(e)
$b
188.7
237.1
246.4

- nil or rounded to zero (including null cells)
(a) Proportions are of all businesses.
(b) Business counts are provided for contextual information only, and the total may not sum to the total of the components due to rounding. Refer to Explanatory Notes 21 and 22.
(c) From 2012-13 the proportion of businesses that reported a web presence explicitly excludes social media presence.
(d) The proportion of businesses that reported a social media presence was first collected in reference to 2011-12. Data prior to this are not available.
(e) Refer to Explanatory Notes 17 and 18.


Between 2011-12 and 2012-13, most key indicators of business use of information technology have increased. The greatest change was in the proportion of businesses with a social media presence. This increased eight percentage points to 26% between 2011-12 and 2012-13.

The proportion of businesses that received orders via the internet also increased by two percentage points to 30% between 2011-12 and 2012-13, with the value of income derived from the sale of goods or services via the internet increasing by almost $10 billion, to $246 billion.

Business Use of Information Technology, selected indicators, by employment size(a), 2012-13

0-4 persons
5-19 persons
20-199 persons
200 or more persons
Total

Estimated number of businesses(b)
'000
466
243
58
4
770
Businesses with:
internet access
%
91.0
94.1
98.7
99.8
92.6
web presence
%
35.9
60.3
80.3
97.6
47.2
social media presence
%
19.0
33.9
47.8
63.7
26.1
Businesses with internet access:
broadband as main type of connection
%
99.7
99.6
99.7
99.8
99.6
Businesses that:
placed orders via the internet
%
45.8
63.8
68.8
82.4
53.4
received orders via the internet
%
25.4
36.7
40.3
43.9
30.2
Internet income(c)(d)
$b
^17.4
^39.5
^49.2
140.2
246.4

^ estimate has a relative standard error of 10% to less than 25% and should be used with caution
(a) Proportions are of all businesses in each output category.
(b) Business counts are provided for contextual information only, and the total may not sum to the total of the components due to rounding. Refer to Explanatory Notes 21 and 22.
(c) The sum of the component items may not equal the total due to rounding. Refer to Explanatory Note 31 and the Quality Declaration.
(d) Refer to Explanatory Notes 17 and 18.