WEB PRESENCE


The ABS defines businesses with a web presence as those with a website, home page or other web presence, but excludes those listed solely as part of an online listing. From 2012-13, web presence also explicitly excludes those that have a social media presence as their only web presence. Results show almost half of all businesses had a web presence as at 30 June 2013 (47%).

The proportion of businesses with a web presence has increased steadily over the last three years.

Consistent with previous years results, the likelihood that a business had a web presence increased with each successive employment size range. As at 30 June 2013, over a third of businesses with 0-4 persons employed had a web presence (36%), compared with 98% of businesses with 200 or more persons employed.

By employment size range, results showed the largest increase in the proportion of businesses with a web presence was for those with 20-199 persons employed, from 76% as at 30 June 2012 to 80% as at 30 June 2013.

Businesses in the Information media and telecommunications and the Arts and recreation services industries were most likely to have a web presence (both over 70%). This is compared with less than 20% of businesses in the Agriculture, forestry and fishing and Transport, postal and warehousing industries.