1220.0 - Australian Standard Classification of Occupations (ASCO) Second Edition, 1997  
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 31/07/1997   
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      Marketing Specialist
      Marketing Officer
      Marketing Co-ordinator

Identifies market opportunities and advises on the development, coordination and implementation of plans for the pricing and promotion of an organisation's products or services.

Skill Level:
The entry requirement for this occupation is a bachelor degree or higher qualification or at least 5 years relevant experience. In some instances relevant experience is required in addition to the formal qualification.

Tasks Include:
  • supports business growth and development through the preparation and execution of marketing objectives, policies and programs
  • undertakes and commissions market research to identify market opportunities for new and existing products and services
  • evaluates the competitive environment and the positioning of existing products and services relative to their product life cycles
  • advises on all elements of the marketing mix including products and services, pricing, advertising and sales promotion, selling and distribution channels
  • prepares sales and marketing forecasts, assists executives in the preparation of divisional marketing plans, and coordinates marketing plans for overall business
  • coordinates and participates in product development and management, through initial product concept and testing to ongoing monitoring of market success
  • liaises with suppliers, customers and other agencies to ensure the organisation is well informed on changing market conditions and trends
  • may evaluate and promote export opportunities and monitor associated trading conditions

Product Manager
Sales Promotion Officer

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