1220.0 - Australian Standard Classification of Occupations (ASCO) Second Edition, 1997  
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 31/07/1997   
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2221-15 Market Research Analyst

Determines the market for new products, develops advertising strategies and evaluates the best business sites for various types of commercial enterprise.

Skill Level:
The entry requirement for this occupation is a bachelor degree or higher qualification or at least 5 years relevant experience. In some instances relevant experience is required in addition to the formal qualification.

Tasks Include:

  • researches potential demand and market characteristics for new products
  • collects and analyses population data and other statistical information
  • reports on the findings of research activities
  • composes advertising campaigns
  • analyses data regarding consumer patterns
  • interprets and predicts current and future consumer trends
  • liaises with clients regarding their information needs
  • isolates particular consumer markets for clients

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