8166.0 - Summary of IT Use and Innovation in Australian Business, 2014-15 Quality Declaration 
Previous ISSUE Released at 11:30 AM (CANBERRA TIME) 16/06/2016   
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SOCIAL MEDIA PRESENCE

The ABS defines social media presence as including web and mobile-based technologies which are used to turn communication into interactive dialogue among organisations, communities and individuals. These include: blogs and micro-blogs such as Twitter; content communities such as YouTube; and social networking sites, such as Facebook and LinkedIn.

Overall, more than one in three businesses had a social media presence (34%) as at 30 June 2015.

Proportion of businesses with a social media presence, by employment size, 2014-15

The proportion of businesses with a social media presence was greater than those without for businesses with 20-199 and 200 or more persons employed (57% and 71% respectively).

Proportion of businesses with a social media presence, by industry, 2014-15

The Arts and recreation services industry recorded the highest proportion of businesses with a social media presence (67%), followed by the Information media and telecommunications industry (57%). The Agriculture, forestry and fishing industry had the lowest proportion of businesses with a social media presence (6%).

Further statistics relating to social media presence can be accessed via the Downloads tab.