2001 Census - Wednesday launch , Jul 2001

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MEDIA RELEASE

July 24, 1997
Embargoed: 11:30 AM (AEST)
C26/2001



2001 Census - Wednesday launch

MEDIA ALERT... 2001 Census - Wednesday launch

Australia’s biggest national event, the 2001 Census, will officially commence tomorrow - Wednesday 25 July in Darwin. The Australian Bureau of Statistics (ABS) conducts the Census every five years and counts everyone in Australia. It’s the only event in Australia that includes every man, woman and child.

What's on offer:

A launch event where the national advertising campaign (which starts nationally on Thursday 26 July) will be unveiled by the Hon Joe Hockey MP, Minister for Financial Services and Regulation. This will signal the start of the Census.

The delivery of the nation's first census form will follow - The Minister will farewell Dennis Trewin, Australian Statistician, as he delivers the first census form, one of over nine million, out to one of the country's most isolated communities - the employees of the Paspaley Pearl Farm at Port Bremer (one hour by seaplane north east of Darwin).

When: 7:00 am Darwin time (7:30am EST) Wednesday 25 July 2001
Where:Crustaceans on the Wharf, Stokes Hill Wharf, Darwin

Vision opportunities include:
  • Coverage of launch event in Darwin with Minister Hockey available for interview after the launch.
  • Minister farewelling Australian Statistician - Mr Trewin will board a dinghy which will take him to a seaplane moored off the wharf (in shot). The seaplane will then take off for Port Bremer.

News Editor’s Note - ABS will make available early afternoon Wednesday:
  • Footage from the launch event and the Paspaley Pearl Farm through Seven’s gateway.
  • Stills from the launch event and the Paspaley Pearl Farm through AAP Image www.aapimage.aap.com.au
  • Betacam showreel of TVCs.
  • Print and radio ads will be made available through the census public information website: www.abs.gov.au/census/
  • File footage and high res images of census forms, delivery and completion available on request.