1297.0 - Australian and New Zealand Standard Research Classification (ANZSRC), 2008  
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 31/03/2008   
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This group covers marketing, other than market research.
It includes:

  • consumer-oriented product and service development;
  • marketing communications;
  • marketing research methodology; and
  • marketing theory.
This group has eight fields:
    150501 Consumer-Oriented Product or Service Development
    150502 Marketing Communications
    150503 Marketing Management (incl. Strategy and Customer Relations)
    150504 Marketing Measurement
    150505 Marketing Research Methodology
    150506 Marketing Theory
    150507 Pricing (incl. Consumer Value Estimation)
    150599 Marketing not elsewhere classified

    a) Tourism marketing is included in Group 1506 Tourism.
    b) Social impacts of marketing are included in Group 2001 Communication and Media Studies.
    c) Cultural impacts of marketing are included in Group 2002 Cultural Studies.
    d) Market research does not constitute R&D in the ANZSRC and as such should not be classified.

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