MINOR GROUP 222
SALES, MARKETING AND ADVERTISING PROFESSIONALS
SALES, MARKETING AND ADVERTISING PROFESSIONALS plan, develop, coordinate and implement programs of information dissemination to promote a favourable view of an organisation, products and services and represent companies in selling a range of goods and services.
Most occupations in this minor group have a level of skill commensurate with a bachelor degree or higher qualification or at least 5 years relevant experience. In some instances relevant experience is required in addition to the formal qualification.
Tasks performed by Sales, Marketing and Advertising Professionals typically include planning and organising publicity campaigns; assigning tasks to researchers and publicity writers, appraising and selecting material submitted by writers, photographers, illustrators and others to create favourable publicity; undertaking or commissioning public opinion research, analysing the findings and planning public relations campaigns; supporting business growth and development through the preparation and execution of marketing objectives, policies and programs; acquiring and updating knowledge of employer's and competitors' products and understanding of market conditions; assessing customers' needs and explaining and demonstrating products or services to them; quoting and negotiating prices, credit terms and completing contracts.
Occupations in this minor group are classified into the following unit groups: