1220.0 - Australian Standard Classification of Occupations (ASCO) Second Edition, 1997  
Previous ISSUE Released at 11:30 AM (CANBERRA TIME) 31/07/1997   
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UNIT GROUP 2221 MARKETING AND ADVERTISING PROFESSIONALS

MARKETING AND ADVERTISING PROFESSIONALS plan, develop, coordinate and implement programs of information dissemination to promote a favourable view of an organisation, products and services and to increase market share.

Skill Level:
The entry requirement for this unit group is a bachelor degree or higher qualification or at least 5 years relevant experience. In some instances relevant experience is required in addition to the formal qualification.

Tasks Include:

  • planning and organising publicity campaigns and assigning tasks to researchers and publicity writers
  • appraising, revising and selecting material submitted by publicity writers, photographers, illustrators and others to create favourable publicity
  • undertaking or commissioning public opinion research, analysing the findings and planning public relations campaigns
  • supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • undertaking or commissioning market research to identify market opportunities for new or existing products and services
  • interpreting and predicting current and future consumer trends
  • planning, developing and organising advertising policies and campaigns to support sales objectives
  • advising executives or clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of products or services

Occupations:



This section contains the following subsection :
              2221-11 Public Relations Officer
              2221-13 Marketing Specialist
              2221-15 Market Research Analyst
              2221-17 Advertising Specialist

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