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8146.0 - Household Use of Information Technology, Australia, 2012-13 Quality Declaration 
Latest ISSUE Released at 11:30 AM (CANBERRA TIME) 25/02/2014   
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Contents >> Personal Internet Use

PERSONAL INTERNET USE

In this section, 'internet users' refer to people aged 15 years and over who accessed the internet from any site within the previous 12 months.

INTERNET USERS

In 2012–13, 83% of persons were internet users. Those persons in the 15 to 17 years age group had the highest proportion of internet users (at 97%) compared to the older persons age group (65 or over) with the lowest proportion of internet users (at 46%).


Internet users, by age group(a), 2012–13

Graph: Internet users, by age group, 2012–13.

The proportions of men and women accessing the internet are almost even, at 84% and 83% respectively.

Persons with higher incomes have a greater proportion of internet users than those on lower personal incomes, with 97% of those earning $120,000 or more being internet users, compared to 77% of those earning less than $40,000.

Similarly, the higher a person's educational attainment the more likely they are to be an internet user. In 2012–13, the majority (96%) of those with a Bachelor degree or above were internet users, whereas three quarters (75%) of persons educated to Year 12 or below were internet users.


Internet users, level of educational attainment(a), 2012–13

Graph: Internet users, level of educational attainment, 2012–13.

LOCATION OF INTERNET ACCESS

Internet users were asked to report their locations of internet access, within the previous 12 months, when using equipment supplied at the location. Mobile phones were only considered supplied equipment if supplied by a workplace to access the internet at work. The use of personal mobile phones to access the internet at home were included. Multiple locations of internet access could be reported.

Almost every internet user (97%) accessed the internet from home during 2012–13. The next most popular locations to go online (using supplied equipment) were Work (49%) and Neighbour's, friend's or relative's houses (41%).


Internet users, location of internet access(a)(b), 2012–13

Graph: Internet users, location of internet access, 2012–13.


PURCHASING OR ORDERING OF GOODS OR SERVICES VIA THE INTERNET

In 2012–13, the proportion of internet users purchasing or ordering goods or services via the internet (online) was 76%.

The three most common types of goods or services purchased or ordered online by internet users were Travel, accommodation, memberships or tickets of any kind (74%), CDs, music, DVDs, videos, books or magazines (50%) and Clothes, cosmetics or jewellery (49%).

Internet users, types of goods or services purchased or ordered online(a)(b), 2012–13

Graph: Internet users, types of goods or services purchased or ordered online, 2012–13.

MAIN REASON FOR NOT MAKING AN ONLINE PURCHASE OR ORDER OF GOODS OR SERVICES

Almost a quarter (24%) of internet users did not make an online purchase or order in 2012–13. The three most commonly reported main reason for not making an online purchase or order were: Has no need (33%); Prefers to shop in person/see the product (24%); and Security concerns/concerned about providing credit card details online (12%). While the 15–17 and 65 or over age groups were least likely to make online purchases, their main reasons for not doing so differ considerably (see graph below).

Selected internet users who did not purchase or order goods or services online(a), by selected main reason, 2012–13

Graph: Selected internet users who did not purchase or order goods or services online, by selected main reason, 2012–13.





This section contains the following subsection :
      Patterns of home internet use
      Older Persons Internet Use

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