Australian Bureau of Statistics
Celebrating the International Year of Statistics 2013

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Planning for Business | Using statistics for business or franchise planning

	Families with children under five			All families
	At least one parent working full-time, weekly individual income over $799	Other families with children under five
Local Government Area	no.	no.		no.
Casey	5 535	6 730		57 788
Boroondara	4 323	1 617		39 032
Whitehorse	4 132	2 353		38 825
Greater Geelong	3 889	4 660		53 016
Monash	3 550	2 371		43 530
Total Victoria	104 952	113 744		1 294 386

Before finalising her proposal, she seeks out other relevant indicators to compare the five potential locations. She uses a combination of customised data ordered from the ABS Information Consultancy Service and free data downloaded from the ABS website.

Robyn determines that Casey is most suitable because:

• Since August 2001, the number of families in Casey has increased by 21.5%, to 57,788 in August 2006.

• The number of families with at least one child under five and at least one parent in full-time employment earning $800 or more per week in Casey increased by 45.0% since the last census.

• There was a 24.2% increase in the number of occupied private dwellings, from 57,530 in 2001, to 71,478 in August 2006.

• In 2006, a total of 14,223 businesses were in operation in Casey, and 5,511 or 38.7% of these employed staff. In 2007, the total number of businesses had increased to 14,904.

• The average wage and salary earner’s net income in Casey in 2006 was $37,746 which increased 3.5% to $39,064 in 2007.

• In 2006, of a total 99,809 employed persons, 20,358 or 20.4% were employed in the Manufacturing industry. Retail ranked as the second highest employing industry, accounting for 12,795 employees or 12.8% of Casey’s workforce.

Source: Census of Population and Housing, Time Series Community Profile, National Regional Profile, and data available on request.

Robyn has combined her customer profile utilising both free and purchased statistical data to assist in identifying the most appropriate area to locate the new business. In the process, Robyn has also obtained information that will help her company in planning for continued business success.