1391.0.55.001 - Planning for Business, 2010  
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 21/10/2010   
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Planning for Business | Using statistics for business or franchise planning

Image: Two people enjoying a glass of wineASSESS SITE LOCATION

Alex plans to open a wine bar in Perth. His identified target market is 25–35 year old professionals.

Alex contacts our consultants and receives data on professionals aged 25–35 years living in Perth, as part of a priced information consultancy service. Alex uses this to decide on the location for his wine bar with the most potential.

Graph: Professionals aged 25-35 years - Perth
(a) Professionals comprise persons aged 25-35, employed with an occupation of ‘Professional’ as defined by the ‘Australian and New Zealand Standard Classification of Occupations, 2006 (ANZSCO) (cat. no.1220.0).
(b) Geographical areas are based on ‘Place of usual residence’.

Source: ABS data available on request, 2006 Census of Population and Housing