REASONS FOR NOT HAVING A WEB PRESENCE
All businesses that reported having access to the internet but no web presence were asked to identify the reasons why this was the case. Businesses were provided with a list of options and could select more than one reason. This is the first time data on reasons for not having a web presence have been collected.
Overall, the most common reason reported by all businesses was that they had no need for a web presence, at 64%.
Reasons for not having a web presence(a)(b), by employment size, 2011-12
200 or more persons
|Lack of customer demand |
|Set up costs too high |
|Ongoing maintenance and updating costs too high |
|Lack of technical expertise |
|No need for a web presence |
|^ estimate has a relative standard error of 10% to less than 25% and should be used with caution |
|- nil or rounded to zero (including null cells) |
|np not available for publication but included in totals where applicable, unless otherwise indicated |
|(a) Proportions are of those businesses with internet access but no web presence in each output category. |
|(b) Businesses could identify more than one reason. |
Businesses with 20-199 persons employed were the least likely to report that they had no need for a web presence
(54%), but had the greatest propensity to report lack of customer demand
(30%) and set up costs too high
(20%) as reasons for not having a web presence.
Lack of technical expertise
as a reason for not having a web presence was most likely to be reported by businesses with 5-19 persons employed and businesses with 20-199 persons employed (both 28%).
Manufacturing had the highest proportion of businesses that reported lack of technical expertise
(39%) while Wholesale trade had the highest proportion of businesses that reported lack of customer demand
(27%) and set up costs too high
(32%), Businesses within Retail trade were most likely to report ongoing maintenance and updating costs too high
(28%) as reasons for not having a web presence.