Businesses that reported a web presence were asked to identify the features that it included. The features listed in the table below are presented in approximate order of sophistication and the proportion of businesses reporting each feature tends to decrease as the sophistication increases. Consistent with previous results, the most commonly reported feature was information about the business (97%), followed by enquiry or contact facility (91%).
Selected business web features, by employment size(a)(b), 2011-12
200 or more persons
|Information about the business |
|Enquiry or contact facility |
|Online ordering |
|Shopping cart facilities |
|Online payment capabilities(c) |
|Capability for secure access or transactions |
|Client/customer account information |
|Facility to track orders |
|Personalised page for repeat customers |
|Automated link with back-end systems |
|(a) Proportions are of all businesses that had a web presence as at 30 June 2012 in each employment size category. |
|(b) Businesses could identify more than one feature. |
|(c) Online payment capabilities for goods and services irrespective of whether ordered via the internet. |
For all employment size ranges, information about the business
was the feature most likely to be reported. Businesses with 20-199 persons employed were the most likely to report online ordering
(23%). For all of the other selected features, businesses with 200 or more persons employed had the greatest propensity to report their inclusion on their web presence.
Businesses in Retail trade were the most likely to report the availability of shopping cart facilities
(25%) and a personalised page for repeat customers
(10%) on their web presence. After the Information media and telecommunications industry (40%), Retail trade was the second most likely to report the availability of online ordering
(38%). Retail trade also followed Information media and telecommunications industry in the proportion of businesses that reported capability for secure access or transactions
(23% compared with 28%).