Australian Bureau of Statistics
Celebrating the International Year of Statistics 2013

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WEB FEATURES

Businesses with a web presence were asked to indicate the features of their web presence. The features listed in the table below are presented in approximate order of sophistication. The proportion of businesses with each feature tends to decrease as the feature becomes more sophisticated. The most common feature was information about the business (95%), followed by enquiry or contact facility (90%). Less than one in ten businesses had online shopping cart facilities.

Selected web features, by employment size(a)(b), as at 30 June 2010
	0-4 persons	5-19 persons	20-199 persons	200 or more persons	Total
	%	%	%	%	%
Information about the business	91.7	96.7	97.1	99.4	94.6
Enquiry or contact facility	87.7	91.0	91.0	93.5	89.6
Online ordering	22.2	18.7	21.4	20.6	20.7
Shopping cart facilities	10.0	6.9	7.4	9.1	8.4
Online payment capabilities(c)	17.4	11.0	11.9	16.9	14.0
Capability for secure access or transactions	14.5	8.4	11.9	18.2	11.7
Client/customer account information	12.3	7.5	10.1	15.8	10.1
Facility to track orders	6.8	3.1	5.4	9.3	5.1
Personalised page for repeat customers	6.6	4.2	3.2	5.3	5.1
Automated link with back - end systems	4.7	3.7	7.8	12.5	4.8
(a) Proportions are of all businesses which had a web presence as at 30 June 2010 in each employment size category.
(b) Businesses could identify more than one feature.
(c) Online payment capabilities for goods and services irrespective of whether ordered via the internet.

Information about the business was the most common type of feature across all employment size groups. Businesses with 200 or more persons employed were generally the most likely to have more sophisticated web features. For example, businesses with 200 or more persons employed were more likely to have
automated link with back-end systems than the smaller employment size groups.

Web features at the industry level were similarly high for information about the business (16 of the 17 industry divisions had over 89%) and enquiry or contact facility, where all industries were over 80%. In the case of the more sophisticated web features, the percentages were driven by the nature of the transactions undertaken in each industry. For example, Retail trade was highest for web features that aid online purchasing, such as online ordering, shopping cart facilities, online payment capabilities and facility to track orders.

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