At 30 June 2010, 40% of Australian businesses had a web presence. This includes businesses with a website, home page or other web presence but not listed as part of a web directory.
A strong relationship exists between the size of a business and the likelihood that the business has a web presence; 29% of businesses with 0-4 persons employed had a web presence, increasing to 94% of businesses with 200 or more persons employed.
Proportion of businesses with a web presence, by industry, as at 30 June 2010
At the end of June 2010, Arts and recreation services had the highest proportion of businesses with a web presence (65%), followed by Information media and telecommunications (58%) and Wholesale trade (57%). The lowest occurrence of web presence was for businesses within the Agriculture, forestry and fishing industry (11%).