Australian Bureau of Statistics

Rate the ABS website
ABS Home > Statistics > By Catalogue Number
8129.0 - Business Use of Information Technology, 2011-12 Quality Declaration 
Latest ISSUE Released at 11:30 AM (CANBERRA TIME) 22/08/2013   
   Page tools: Print Print Page Print all pages in this productPrint All RSS Feed RSS Bookmark and Share Search this Product  
Contents >> Internet commerce >> Reasons for not receiving orders via the internet

REASONS FOR NOT RECEIVING ORDERS VIA THE INTERNET

Businesses that reported having access to the internet but did not receive orders via the internet during the year ended 30 June 2012 were asked to identify the reasons why. Businesses were provided with multiple options and could identify more than one reason.

Over half of these businesses reported that their goods or services were unsuitable (54%), making this the most commonly reported reason for not receiving orders via the internet. Security concerns was the least frequently reported listed reason for not receiving orders via the internet, at 2%.

Reasons for not receiving orders via the internet, by employment size(a)(b), 2011-12

0-4 persons
5-19 persons
20-199 persons
200 or more persons
Total
%
%
%
%
%

Goods or services produced by this business unsuitable
51.4
55.7
65.7
66.8
53.8
Lack of customer demand
12.8
11.4
8.9
8.0
12.1
Security concerns
2.3
2.9
0.9
3.0
2.3
Costs to develop and maintain the technology too high
7.1
10.1
6.2
7.2
7.9
Lack of technical expertise within this business to develop, maintain and use the technology
7.7
10.2
9.0
6.9
8.5
Prefer to maintain current business model (e.g. face to face interaction)
43.2
37.4
31.8
33.7
40.7
Other
4.2
4.6
3.5
2.5
4.2

(a) Proportions are of all businesses with internet access that did not receive orders via the internet.
(b) Businesses could identify more than one reason.


The likelihood that businesses reported goods or services produced by this business unsuitable increased with each successive employment size range, from 51% of businesses with 0-4 persons employed to 67% of businesses with 200 or more persons employed. Conversely, the likelihood that a business reported lack of customer demand decreased with each successive employment size range, from 13% of businesses with 0-4 persons employed to 8% of businesses with 200 or more persons employed.

For each employment size range, the second most frequently reported reason for not receiving orders via the internet was that the business prefers to maintain their current business model. This was most frequently reported by businesses with 0-4 persons employed, at 43%.

By industry, businesses within Retail trade were the most likely to report both costs to develop and maintain the technology too high and lack of technical expertise within this business to develop, maintain and use the technology as reasons for not receiving orders via the internet (22% and 20% respectively). Businesses in Wholesale trade were the most likely to report lack of customer demand as a reason, at 18%, which was more than three times as likely as businesses in Mining (5%).

Further data relating to reasons for not receiving orders via the internet can be accessed via the Downloads tab.


Previous Page


Bookmark and Share. Opens in a new window


Commonwealth of Australia 2014

Unless otherwise noted, content on this website is licensed under a Creative Commons Attribution 2.5 Australia Licence together with any terms, conditions and exclusions as set out in the website Copyright notice. For permission to do anything beyond the scope of this licence and copyright terms contact us.