6191 Product Promotion Workers
6191 Product Promotion Workers
Promote products and services by supporting marketing campaigns, demonstrating and displaying products, and telemarketing to customers.
OSCA skill level
The occupations in this unit group have a skill level corresponding to the qualifications and experience below.
- Skill Level 4: AQF Certificate II, AQF Certificate III, or at least one year of relevant experience
- Skill Level 5: AQF Certificate I, or compulsory secondary education
619131 Marketing Assistant
Supports campaigns and undertakes marketing-related administrative duties under the direction of Marketing Managers, marketing executives and/or Marketing Specialists.
Skill level: 4
Main tasks
- Creates, collates and distributes marketing material
- Supports the marketing team in executing marketing strategies and campaigns
- Supports market research studies, opinion surveys and needs assessments
- Performs data entry and analysis
- Monitors and reports on key metrics
- Assists with social media to market products
619132 Model
Wears and displays clothing and accessories, and poses for photographs, paintings, sculptures and other types of art.
Skill level: 5
Main tasks
- Prepares for photoshoots, runways and other events by researching and understanding the design concept and desired look
- Takes creative direction from photographers and art directors
- Poses in various positions and angles to capture the desired image
- Expresses emotions and conveys a specific mood or message through facial expressions and body language
- Showcases clothing and accessories in a professional and appealing manner
- Collaborates with artists, photographers, designers and stylists to achieve the desired look for photoshoots or events
619133 Sales Demonstrator
Displays and demonstrates goods at commercial premises, exhibitions and private homes.
Alternative title
- Merchandiser
Skill level: 5
Main tasks
- Sets up displays of products at commercial premises, exhibitions and private homes
- Demonstrates the features and benefits of goods to potential customers
- Explains specifications, pricing and warranty information to customers
- Offers samples, pamphlets and catalogues advertising goods for sale to customers
- Takes orders and payments from customers, or directs customers to sales counters
- Maintains inventory of demonstration materials and ensures they are in good working condition
619134 Telemarketer
Telephones existing and prospective customers to promote goods and services, and obtain sales or arrange sales visits.
Call and Contact Centre Operators are excluded from this occupation. Call and Contact Centre Operators are included in Occupation 551131 Call or Contact Centre Operator.
Skill level: 5
Main tasks
- Makes outbound calls to existing and potential customers to promote products and services
- Adheres to scripts and guidelines to provide information about products and services to customers over the phone
- Maintains a high level of product knowledge to effectively communicate with customers
- Persuades customers to purchase products or arrange sales visits, and handles customer objections by providing solutions or alternatives
- Records customer details and sales information accurately, and follows up with customers to ensure customer satisfaction and repeat business
- Arranges dispatch of goods and services, information kits and brochures to customers
- Arranges appointments for customers and sales representatives, adhering to availability
- Achieves sales targets and meets performance metrics
619135 Visual Merchandiser
Plans and installs internal, window and fixed displays to show goods to their best advantage.
Specialisation
- Retail Planogram Designer
Skill level: 4
Main tasks
- Designs and creates visual displays to optimise product visibility and overall customer engagement
- Collaborates with marketing and sales teams to develop display concepts
- Selects and arranges props, lighting and signage to enhance displays
- Installs and maintains displays, ensuring they are visually appealing and in line with brand guidelines
- Conducts market research to stay updated on current trends and competitor displays
- Trains and guides store staff on maintaining and updating displays
- May use digital systems (planograms) and 3D models to develop and install visual displays