2421 Digital Designers
2421 Digital Designers
Plan, design and develop user interfaces and user experiences, websites and other digital content for a range of digital platforms.
Animators and Visual Effects Artists, Digital Game Developers, Graphic Designers and Illustrators are excluded from this unit group. Animators and Visual Effects Artists, Graphic Designers and Illustrators are included in Unit Group 2423 Graphic and Visual Content Designers. Digital Game Developers are included in Occupation 273131 Digital Game Developer.
OSCA skill level
The occupations in this unit group have a skill level corresponding to the qualifications and experience below.
- Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience
242131 Multimedia Designer
Plans, designs and produces digitally delivered information, promotional content, instructional material and entertainment through online and recorded digital media.
Animators, instructional designers (education) and Web Designers are excluded from this occupation. Animators are included in Occupation 242331 Animator or Visual Effects Artist. Instructional designers (education) are included in Occupation 259331 Education Adviser. Web Designers are included in Occupation 242133 Web Designer.
Specialisation
- Instructional Designer (Multimedia)
Skill level: 1
Main tasks
- Plans and designs the layout and structure of digital multimedia projects for use in various media contexts such as advertising campaigns, educational presentations and social media material
- Uses specialised software, static and animated information, text, pictures, video and sound to produce content for an intended audience and purpose
- Develops multimedia prototypes, mock-ups and storyboards that incorporate voice, images and text
- Researches and selects appropriate software, tools and technologies for multimedia production
242132 UI / UX Designer
Designs, develops and optimises the user interface and user experience of apps, websites or products, using digital tools, user research and consultation, interactive and visual design, and usability function and testing.
Alternative titles
- UI Designer
- User Experience Designer
- User Interface Designer
- UX Designer
Skill level: 1
Main tasks
- Conducts user requirement analysis and creates user flows, journey maps, personas, scenarios and task analysis to inform design decisions
- Creates new designs, including wireframes, prototypes and visual designs, for app and web user interfaces
- Plans, estimates and executes discovery and design processes using customer-centred design principles and usability testing methods
- Tests and rapidly translates research findings into design solutions
- Conducts discovery activities and workshops to gain quantitative and qualitative insights to improve apps and websites
- Aligns business goals and customer needs into digital strategies and designs
- Ensures that designs adhere to relevant guidelines or standards for accessibility
242133 Web Designer
Plans, designs, develops and prepares information for websites using text, pictures, colours, layout and data sources to deliver information tailored to an intended audience and purpose.
Multimedia Designers, user experience designers and user interface designers are excluded from this occupation. Multimedia Designers are included in Occupation 242131 Multimedia Designer. User experience designers and user interface designers are included in Occupation 242132 UI / UX Designer.
Alternative title
- Website Designer
Skill level: 1
Main tasks
- Researches client needs, target audience and current web design trends
- Creates sketches or digital mock-ups of the website's layout, navigation and content placement
- Creates, reviews or redesigns existing wireframes to plan out the structure and functionality of the site
- Ensures website accessibility for all users, considering diverse abilities and devices
- Works closely with Web Developers to ensure that the final website looks and functions as intended
- Establishes design guidelines based on standards and best practices
- May identify and secure domain names for the websites