Animators and Visual Effects Artists, Digital Game Developers, Graphic Designers and Illustrators are excluded from this unit group. Animators and Visual Effects Artists, Graphic Designers and Illustrators are included in Unit Group 2423 Graphic and Visual Content Designers. Digital Game Developers are included in Occupation 273131 Digital Game Developer.

The occupations in this unit group have a skill level corresponding to the qualifications and experience below.

• Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

Animators, instructional designers (education) and Web Designers are excluded from this occupation. Animators are included in Occupation 242331 Animator or Visual Effects Artist. Instructional designers (education) are included in Occupation 259331 Education Adviser. Web Designers are included in Occupation 242133 Web Designer.

• Instructional Designer (Multimedia)

• Plans and designs the layout and structure of digital multimedia projects for use in various media contexts such as advertising campaigns, educational presentations and social media material
• Uses specialised software, static and animated information, text, pictures, video and sound to produce content for an intended audience and purpose
• Develops multimedia prototypes, mock-ups and storyboards that incorporate voice, images and text
• Researches and selects appropriate software, tools and technologies for multimedia production

• UI Designer
• User Experience Designer
• User Interface Designer
• UX Designer

• Conducts user requirement analysis and creates user flows, journey maps, personas, scenarios and task analysis to inform design decisions
• Creates new designs, including wireframes, prototypes and visual designs, for app and web user interfaces
• Plans, estimates and executes discovery and design processes using customer-centred design principles and usability testing methods
• Tests and rapidly translates research findings into design solutions
• Conducts discovery activities and workshops to gain quantitative and qualitative insights to improve apps and websites
• Aligns business goals and customer needs into digital strategies and designs
• Ensures that designs adhere to relevant guidelines or standards for accessibility

Multimedia Designers, user experience designers and user interface designers are excluded from this occupation. Multimedia Designers are included in Occupation 242131 Multimedia Designer. User experience designers and user interface designers are included in Occupation 242132 UI / UX Designer.

• Website Designer

• Researches client needs, target audience and current web design trends
• Creates sketches or digital mock-ups of the website's layout, navigation and content placement
• Creates, reviews or redesigns existing wireframes to plan out the structure and functionality of the site
• Ensures website accessibility for all users, considering diverse abilities and devices
• Works closely with Web Developers to ensure that the final website looks and functions as intended
• Establishes design guidelines based on standards and best practices
• May identify and secure domain names for the websites

The occupations in this unit group have a skill level corresponding to the qualifications and experience below.

• Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

• Liaises with clients to confirm design concepts and costs
• Prepares sketches, plans and samples of designs to present to clients
• Selects fabrics, colours and materials for designs
• Collaborates with patternmakers and sample makers
• Presents designs to clients, conducts fittings, and adjusts designs as necessary

• Product Designer

• Furniture Designer
• Packaging Designer

• Undertakes product research and analyses functional, commercial, cultural and aesthetic requirements
• Generates ideas and concepts for new industrial products or product improvements
• Develops detailed design specifications and documentation for production of products such as toys, home appliances and furniture
• Creates design sketches, illustrations, models and samples for presentation to clients and manufacturers
• Selects, specifies and recommends functional and aesthetic materials, production methods and finishes for manufacture
• Prepares and commissions prototypes and samples
• Collaborates with engineers, manufacturers and product testers to ensure design feasibility and manufacturability

Watch makers are excluded from this occupation. Watch makers are included in Occupation 332338 Watch and Clock Maker and Repairer.

• Designs and sketches jewellery and objects for personal adornment
• Develops detailed technical drawings and specifications for the manufacture of jewellery and decorative objects, including sculptures, lamp shades and vases
• Uses techniques such as repousse, engraving, hand fabrication and casting, to model designs for mass or batch production, or one-off commissions
• Selects and sources materials such as metals, precious stones and plastics, for the production of jewellery pieces
• Collaborates with manufacturers and craftspeople to ensure the accurate production of designs
• Tests and evaluates the functionality and durability of each piece

Fashion Designers are excluded from this occupation. Fashion Designers are included in Occupation 242231 Fashion Designer.

• Researches and prepares textile design concepts based on current trends, client needs and artistic insights
• Develops colour palettes that resonate with fabric design themes, and creates original patterns, prints, textures and illustrations for various types of cloth and fabric
• Chooses the appropriate fabric and yarn types based on specific designs
• Provides detailed specifications for production, such as yarn counts and weave structures, to ensure consistent output
• Creates prototype designs or samples using manual and digital techniques
• Tests and evaluates textile designs for quality, durability and functionality
• Collaborates with clients, design teams, manufacturers and suppliers to understand design requirements and specifications

Digital Game Developers, Multimedia Designers, UI / UX Designers and Web Designers are excluded from this unit group. Digital Game Developers are included in Occupation 273131 Digital Game Developer. Multimedia Designers, UI / UX Designers and Web Designers are included in Unit Group 2421 Digital Designers.

The occupations in this unit group have a skill level corresponding to the qualifications and experience below.

• Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

Digital Game Developers are excluded from this occupation. Digital Game Developers are included in Occupation 273131 Digital Game Developer.

• 2D Animator
• 3D Animator
• 3D Artist (Animation)
• Animation or Visual Effects Supervisor
• Motion Designer
• VFX Artist

• Collaborates with directors, producers or other team members to understand the visual effects or animation requirements for a production
• Designs and creates visual effects, 2D or 3D animated elements, storyboards, frames, sequences and environments using digital art software
• Integrates visual effects and animated sequences with live-action footage or digital environments
• Troubleshoots and problem solves technical or creative issues that arise during the process of creating or integrating visual effects or animation
• May develop a sequence of key frames and character movements, providing a comprehensive visual script

• Graphic Artist

• Creative Director (Graphic Design)
• Exhibition Designer

• Consults with clients to determine their graphic design requirements
• Develops and collaborates on design concepts, and presents them to clients for approval
• Selects appropriate colours, images and fonts to enhance the visual appeal of designs
• Creates and manipulates designs for visual elements, such as logos, illustrations and graphics, using traditional and digital tools
• Collaborates with other team members, such as Copywriters and Web Developers, to ensure cohesive design solutions
• Prepares final designs for print or digital publication, reproduction and release

• Cartoonist

High levels of creative talent, interest and personal commitment may substitute for formal qualifications or years of experience.

• Creates visual concepts and develops illustrations for various purposes
• Collaborates with clients or art directors to determine the scope and requirements of illustration projects
• Researches and gathers reference materials to inform the design and development of illustrations
• Sketches preliminary ideas and concepts for illustrations
• Refines and finalises illustrations using traditional and digital media
• Uses drawing, painting, drafting, collage and other techniques to create illustrations
• Utilises image capture and manipulation software to enhance and modify illustrations
• Creates illustrations that effectively communicate messages and clarify meaning
• Adapts illustration styles and techniques to suit different projects and target audiences

Interior Decorators are excluded from this unit group. Interior Decorators are included in Occupation 391931 Interior Decorator.

The occupations in this unit group have a skill level corresponding to the qualifications and experience below.

• Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

Registration or licensing may be required.

Interior Decorators are excluded from this occupation. Interior Decorators are included in Occupation 391931 Interior Decorator.

• Commercial Interior Designer
• Residential Interior Designer
• Retail Interior Designer

• Consults and coordinates with clients, stakeholders, users and specialist consultants to determine objectives and constraints on interior design projects
• Researches and analyses spatial, functional, economic, ergonomic, comfort, safety, sustainability, inclusivity and aesthetic requirements of interior spaces
• Creates designs that encourage and facilitate optimal use of a space by inhabitants
• Generates presentations, renderings and 3D visualisations to illustrate interior design concepts
• Communicates ideas to clients, stakeholders and collaborators using CAD software and other visualisation tools to develop realistic representations of proposed interior designs
• Selects materials, finishes, furnishings and decorative elements to enhance the aesthetic appeal and functionality of the space
• Details and documents new interior building work for construction to comply with required building codes, standards and authorities
• Collaborates with Architects, contractors, vendors and suppliers to ensure that designs are executed according to specifications, budget and time constraints