2215 Marketing Professionals
2215 Marketing Professionals
Analyse consumer behaviour and identify market opportunities to develop plans and policies to price and promote the goods and services provided by organisations.
OSCA skill level
The occupations in this unit group have a skill level corresponding to the qualifications and experience below.
- Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience
221531 Content Creator (Marketing)
Creates and publishes text, photos and videos designed to promote businesses, products or services to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms.
Social media influencers are excluded from this occupation. Social media influencers are included in Occupation 231133 Content Creator (Social Media).
Alternative titles
- Digital Content Producer (Marketing)
- Digital Marketing Specialist
- Social Media Specialist (Marketing)
Skill level: 1
Main tasks
- Develops and implements digital marketing and social media strategies to increase brand awareness and searchability
- Creates engaging, relevant and timely digital marketing and social media content to market an organisation and its activities, and drive consumer engagement
- Monitors and analyses social media and website performance metrics to track engagement and target content
- Manages, schedules and monitors multiple social media accounts
- Maintains and enhances website content for external and internal audiences
- May collaborate with social media influencers to develop content and increase brand reach
221532 Digital Marketing Analyst
Uses tools and techniques such as pay per click, search engine optimisation and tracking customer behaviour on websites to better understand online consumer behaviour, with the aim of improving digital marketing campaigns and ultimately increasing sales.
Skill level: 1
Main tasks
- Discovers and disseminates customer insights, and guides strategic and tactical initiatives, customer identification, addressability and segmentation
- Applies statistical modelling methods to determine the potential impact of pricing strategies on profitability
- Monitors performance of initiatives, providing regular reporting and insights as required
- Analyses data from digital marketing campaigns and platforms
- Recommends updates to digital content to improve search engine metrics
221533 Market Research Analyst
Assists organisations to understand current and predict future consumer behaviours through the collection and analysis of data. This data is likely to be obtained through consumer surveys and interviews conducted online or in-store.
Skill level: 1
Main tasks
- Collects and analyses data regarding consumer patterns and preferences
- Interprets and predicts consumer trends
- Researches potential demand and market characteristics for new goods and services
- Contributes to the preparation and execution of marketing objectives, policies and programs
- Commissions and undertakes market research to identify market opportunities for new and existing goods and services
- Advises on all elements of marketing, such as product mix, pricing, promotion and distribution
221534 Marketing Specialist
Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.
Alternative titles
- Marketing Consultant
- Marketing Coordinator
- Marketing Officer
Specialisations
- Brand Manager
- Category Manager
- Pricing Analyst
- Product Manager
- Sales Analyst
Skill level: 1
Main tasks
- Commissions and undertakes market research to identify market opportunities for new and existing goods and services
- Collects and analyses data to research potential demand and market characteristics for new goods and services
- Supports business growth and development through the preparation and execution of marketing objectives, policies and programs
- Advises on all elements of marketing, such as product mix, pricing, advertising and sales promotion, selling and distribution channels
- May develop strategies to ensure the visibility of a brand and maintain the brand's identity