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Unit Group

2212 Communications Officers (Public Relations)

OSCA - Occupation Standard Classification for Australia
Reference period
2024, Version 1.0

2212 Communications Officers (Public Relations)

Plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.

OSCA skill level

The occupations in this unit group have a skill level corresponding to the qualifications and experience below.

  • Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience
Occupation

221231 Communications Officer (Public Relations)

Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.

Alternative title

  • Public Relations Professional

Specialisations

  • Media Adviser
  • Promotions Coordinator
  • Public Affairs Officer
  • Public Relations Consultant
  • Public Relations Officer
  • Social Media Specialist (Public Relations)

Skill level: 1

Main tasks

  • Plans and organises publicity campaigns and communication strategies
  • Advises executives on the public relations implications of their policies, programs and practices
  • Prepares and controls the issue of news and press releases
  • Undertakes and commissions public opinion research, analyses the findings, and plans public relations and promotional campaigns
  • Organises special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • Represents organisations and arranges executive interviews with publicity media
  • Attends business, social and other functions to promote the organisation
  • Commissions and obtains photographs and other illustrative material
  • Selects, appraises and revises material submitted by publicity writers, photographers, illustrators and others to create favourable publicity