Latest release
Unit Group
2211 Advertising Specialists
OSCA - Occupation Standard Classification for Australia
Reference period
2024, Version 1.0
Released
6/12/2024
2211 Advertising Specialists
Devise and coordinate advertising campaigns that encourage consumers to purchase particular goods and services.
OSCA skill level
The occupations in this unit group have a skill level corresponding to the qualifications and experience below.
- Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience
Occupation
221131 Advertising Specialist
Devises and coordinates advertising campaigns that encourage consumers to purchase particular goods or services.
Alternative titles
- Advertising Account Executive
- Advertising Account Manager
- Creative Director (Advertising)
Skill level: 1
Main tasks
- Plans, develops and organises advertising policies and campaigns to support sales objectives
- Advises executives and clients on advertising strategies and campaigns to reach target markets, create consumer awareness, and effectively promote the attributes of goods and services
- Coordinates production of advertising campaigns involving artwork, copywriting, media scripting, television and film production, and media placement, within time and budget constraints