The occupations in this unit group have a skill level corresponding to the qualifications and experience below.

• Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

• Advertising Account Executive
• Advertising Account Manager
• Creative Director (Advertising)

• Plans, develops and organises advertising policies and campaigns to support sales objectives
• Advises executives and clients on advertising strategies and campaigns to reach target markets, create consumer awareness, and effectively promote the attributes of goods and services
• Coordinates production of advertising campaigns involving artwork, copywriting, media scripting, television and film production, and media placement, within time and budget constraints

The occupations in this unit group have a skill level corresponding to the qualifications and experience below.

• Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

• Public Relations Professional

• Media Adviser
• Promotions Coordinator
• Public Affairs Officer
• Public Relations Consultant
• Public Relations Officer
• Social Media Specialist (Public Relations)

• Plans and organises publicity campaigns and communication strategies
• Advises executives on the public relations implications of their policies, programs and practices
• Prepares and controls the issue of news and press releases
• Undertakes and commissions public opinion research, analyses the findings, and plans public relations and promotional campaigns
• Organises special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
• Represents organisations and arranges executive interviews with publicity media
• Attends business, social and other functions to promote the organisation
• Commissions and obtains photographs and other illustrative material
• Selects, appraises and revises material submitted by publicity writers, photographers, illustrators and others to create favourable publicity

The occupations in this unit group have a skill level corresponding to the qualifications and experience below.

• Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

• Manages day-to-day operations of a politician's divisional office within their electorate
• Liaises with constituents to address concerns
• Responds to enquiries and provides information
• Prepares correspondence and media materials
• Monitors media coverage and public opinion
• Organises meetings and events
• Maintains database of constituents and stakeholders
• Manages electorate activities during an election

• Aboriginal and Torres Strait Islander Liaison Officer
• Business Liaison Officer
• Community Liaison Officer
• Disability Liaison Officer
• Police Liaison Officer

• Represents individuals, community groups, organisations and governments at meetings, forums and events to promote dialogue and understanding
• Mediates and resolves conflicts and disputes between parties
• Conducts research and analysis to identify stakeholder needs and priorities
• Prepares reports, presentations and other communication materials, and develops and implements strategies to improve communication and cooperation
• Monitors and evaluates the effectiveness of communication and engagement activities

The occupations in this unit group have a skill level corresponding to the qualifications and experience below.

• Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

• Develops and executes strategic business plans to promote existing and new ICT goods and services
• Conducts research to identify market trends, emerging technologies and ICT business opportunities
• Presents, promotes and sells ICT goods and services to existing and prospective client businesses in meetings through product demonstrations
• Provides ICT business recommendations to senior management and business leadership to the team
• Arranges delivery of ICT goods, installation of equipment and the provision of services

The occupations in this unit group have a skill level corresponding to the qualifications and experience below.

• Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

Social media influencers are excluded from this occupation. Social media influencers are included in Occupation 231133 Content Creator (Social Media).

• Digital Content Producer (Marketing)
• Digital Marketing Specialist
• Social Media Specialist (Marketing)

• Develops and implements digital marketing and social media strategies to increase brand awareness and searchability
• Creates engaging, relevant and timely digital marketing and social media content to market an organisation and its activities, and drive consumer engagement
• Monitors and analyses social media and website performance metrics to track engagement and target content
• Manages, schedules and monitors multiple social media accounts
• Maintains and enhances website content for external and internal audiences
• May collaborate with social media influencers to develop content and increase brand reach

• Discovers and disseminates customer insights, and guides strategic and tactical initiatives, customer identification, addressability and segmentation
• Applies statistical modelling methods to determine the potential impact of pricing strategies on profitability
• Monitors performance of initiatives, providing regular reporting and insights as required
• Analyses data from digital marketing campaigns and platforms
• Recommends updates to digital content to improve search engine metrics

• Collects and analyses data regarding consumer patterns and preferences
• Interprets and predicts consumer trends
• Researches potential demand and market characteristics for new goods and services
• Contributes to the preparation and execution of marketing objectives, policies and programs
• Commissions and undertakes market research to identify market opportunities for new and existing goods and services
• Advises on all elements of marketing, such as product mix, pricing, promotion and distribution

• Marketing Consultant
• Marketing Coordinator
• Marketing Officer

• Brand Manager
• Category Manager
• Pricing Analyst
• Product Manager
• Sales Analyst

• Commissions and undertakes market research to identify market opportunities for new and existing goods and services
• Collects and analyses data to research potential demand and market characteristics for new goods and services
• Supports business growth and development through the preparation and execution of marketing objectives, policies and programs
• Advises on all elements of marketing, such as product mix, pricing, advertising and sales promotion, selling and distribution channels
• May develop strategies to ensure the visibility of a brand and maintain the brand's identity

The occupations in this unit group have a skill level corresponding to the qualifications and experience below.

• Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

• Develops and manages lists of prospective clients to establish client relationships and sales opportunities
• Develops and maintains key accounts and portfolio plans
• Acquires and updates knowledge of ICT goods, services and market conditions to differentiate from competition and maximise business opportunities
• Engages with clients to understand their requirements and explain the ICT goods and services that meet their needs
• Engages with existing and prospective clients to promote relevant ICT goods and services
• Follows up with clients to ensure their satisfaction with provided ICT goods and services, and resolves problems that arise
• Coordinates the preparation and presentation of ICT sales reports, proposals and tenders

• Quotes and negotiates prices and credit terms, and completes contracts and records orders
• Arranges delivery of goods, installation of equipment, and the provision of services
• Reports to sales management on sales made and the marketability of ICT goods and services
• Follows up with clients to ensure satisfaction with ICT goods and services purchased, arranges modifications, and resolves any problems that arise
• Prepares sales reports, and maintains and submits records of business expenses incurred

• Identifies potential customers and generates leads for industrial products
• Demonstrates the operation of industrial products and equipment, and explains the benefits to customers
• Provides technical support and training to customers on the safe use of industrial products
• Quotes and negotiates prices and credit terms, and completes contracts and records orders
• Arranges delivery of goods and installation of industrial equipment
• Follows up with clients to ensure satisfaction with goods and services purchased, and resolves any problems that arise
• Supports, assists and sells to walk-in customers
• Monitors market trends and competitor activities to identify opportunities for business growth
• Attends trade shows, conferences and industry events to promote industrial products

• Medical Representative

• Identifies potential customers and generates leads for medical and pharmaceutical products
• Contacts, visits and delivers presentations and demonstrations to Health Professionals such as doctors, Dentists and Pharmacists to promote and sell products
• Provides technical support and training to customers on the use of products
• Quotes and negotiates prices and credit terms, and completes contracts and records orders
• Arranges delivery of goods, installation of equipment, and the provision of services
• Follows up with clients to ensure satisfaction with goods and services purchased, and resolves any problems that arise
• Prepares sales reports and forecasts for management
• Monitors market trends and competitor activities to identify opportunities for business growth
• Maintains compliance with health and medical regulations
• Attends conferences, trade shows and industry events to network and promote products

• Sales Representative (Educational Products and Services)