Latest release
Unit Group

1122 Communications Managers (Public Relations)

OSCA - Occupation Standard Classification for Australia
Reference period
2024, Version 1.0

1122 Communications Managers (Public Relations)

Plan, organise, direct, control and coordinate the public relations activities within organisations.

OSCA skill level

The occupations in this unit group have a skill level corresponding to the qualifications and experience below.

  • Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience
Occupation

112231 Communications Manager (Public Relations)

Plans, organises, directs, controls and coordinates public relations activities within an organisation.

Alternative titles

  • Corporate Affairs Manager
  • Public Affairs Manager
  • Public Relations Manager

Specialisations

  • Community Relations Manager
  • External Relations Manager
  • Government Relations Manager
  • Media Relations Manager

Skill level: 1

Main tasks

  • Plans, develops, directs and coordinates communication strategies to best represent the employer's interests
  • Creates and manages publication production timelines
  • Oversees reputation management through internal communications, government relations, media relations and social media management
  • Stays informed of changes in media by assessing web, email and social media analytics to understand opportunities and barriers
  • Liaises with, supports and manages public relations teams to create press releases, advertising and promotional materials
  • Organises and manages events to promote key messages