112 Business Promotion and Communications Managers
112 Business Promotion and Communications Managers
Plan, organise, direct, control and coordinate the advertising, business development, sales, marketing and communications (public relations) activities within organisations.
Advertising Specialists and Marketing Professionals are excluded from this minor group. Advertising Specialists are included in Occupation 221131 Advertising Specialist. Marketing Professionals are included in Unit Group 2215 Marketing Professionals.
OSCA skill level
The occupations in this minor group have a skill level corresponding to the qualifications and experience below.
- Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience
1121 Business Promotion Managers
Plan, organise, direct, control and coordinate the advertising, business development, and sales and marketing activities within organisations.
Advertising Specialists and Marketing Professionals are excluded from this unit group. Advertising Specialists are included in Occupation 221131 Advertising Specialist. Marketing Professionals are included in Unit Group 2215 Marketing Professionals.
OSCA skill level
The occupations in this unit group have a skill level corresponding to the qualifications and experience below.
- Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience
112131 Advertising Manager
Plans, organises, directs, controls and coordinates advertising activities within an organisation.
Advertising Specialists are excluded from this occupation. Advertising Specialists are included in Occupation 221131 Advertising Specialist.
Skill level: 1
Main tasks
- Leads a team of Advertising Specialists
- Determines the nature of advertising required and the style of presentation
- Selects and manages resources needed to complete advertising projects
- Allocates assignments and appraises work for publication
- Manages the ongoing review of advertising staff, resources and content
- May select and liaise with advertising agencies
112132 Business Development Manager
Plans, organises, directs, controls and coordinates business development and strategic partnership activities within an organisation and externally. Identifies and generates new business opportunities to further improve market share and awareness by gaining an understanding of customers' needs, and promoting goods and services to these customers. May manage some key customer accounts.
Advertising Specialists, ICT Business Development Managers and Marketing Professionals are excluded from this occupation. Advertising Specialists are included in Occupation 221131 Advertising Specialist. ICT Business Development Managers are included in Occupation 221431 ICT Business Development Manager. Marketing Professionals are included in Unit Group 2215 Marketing Professionals.
Skill level: 1
Main tasks
- Conceptualises business plans and sales strategies
- Implements market expansion and new market plans for business growth by identifying and mapping business strengths and customer needs
- Drives business growth by developing networks to attract new clients
- Researches new market opportunities, overseeing growth projects, making sales projections and forecasting revenue
- Manages and nurtures relationships with existing customers
- Researches prospects, cold calling potential customers and responding to incoming leads to increase client base
- Writes business proposals for potential customers
- Negotiates, drafts and reviews contracts
112133 Sales and Marketing Manager
Plans, organises, directs, controls and coordinates sales and marketing activities within an organisation and externally.
Skill level: 1
Main tasks
- Directs the development of sales strategies and setting of sales targets in order to maximise an organisation's sales and customer loyalty
- Directs and evaluates marketing strategies
- Establishes distribution networks for products and services, and initiates market research studies
- Establishes organisational policies and procedures in relation to sales and marketing
- Conducts regular data analysis and measures campaign performance against predefined metrics
- Leads sales teams in building relationships with clients and manages the negotiation of sales contracts
- Assesses the marketing potential of new and existing store locations
- Determines price schedules and discount rates
1122 Communications Managers (Public Relations)
Plan, organise, direct, control and coordinate the public relations activities within organisations.
OSCA skill level
The occupations in this unit group have a skill level corresponding to the qualifications and experience below.
- Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience
112231 Communications Manager (Public Relations)
Plans, organises, directs, controls and coordinates public relations activities within an organisation.
Alternative titles
- Corporate Affairs Manager
- Public Affairs Manager
- Public Relations Manager
Specialisations
- Community Relations Manager
- External Relations Manager
- Government Relations Manager
- Media Relations Manager
Skill level: 1
Main tasks
- Plans, develops, directs and coordinates communication strategies to best represent the employer's interests
- Creates and manages publication production timelines
- Oversees reputation management through internal communications, government relations, media relations and social media management
- Stays informed of changes in media by assessing web, email and social media analytics to understand opportunities and barriers
- Liaises with, supports and manages public relations teams to create press releases, advertising and promotional materials
- Organises and manages events to promote key messages