Latest release
Group

694 Advertising Services

Australian and New Zealand Standard Industrial Classification (ANZSIC)
Reference period
2006 (Revision 2.0)

This group contains the following ANZSIC class:

Class

6940 Advertising Services

This class consists of units mainly engaged in providing advertising services such as the creation of advertising campaigns and materials; and media planning and buying (i.e. placing advertisements).

Primary activities

  • Advertising agency service
  • Advertising material preparation service
  • Advertising placement service
  • Advertising service (except the sale of advertising space in own publication or broadcast)
  • Advertising space selling (on a commission or fee basis)
  • Aerial advertising service
  • Direct mail advertising service
  • Sample distribution service

Exclusions/references

Units mainly engaged in

  • selling advertising space in printed material published by the same unit are included in the appropriate classes of Division J Information Media and Telecommunications; and
  • selling advertising time in radio or television broadcasts by the same unit are included in the appropriate classes of Division J Information Media and Telecommunications.