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Sub-major Group

61 Sales Representatives and Agents

ANZSCO - Australian and New Zealand Standard Classification of Occupations
Reference period
2021

61 Sales Representatives and Agents

Sales Representatives and Agents represent companies in selling their goods and services, and sell real estate and other property on behalf of clients. ICT and Technical Sales Representatives are excluded from this sub-major group.

ICT Sales Representatives are included in Unit Group 2252 ICT Sales Professionals. Technical Sales Representatives are included in Unit Group 2254 Technical Sales Representatives.

Indicative Skill Level:

Most occupations in this sub-major group have a level of skill commensurate with the qualifications and experience outlined below.

In Australia:

  • AQF Associate Degree, Advanced Diploma or Diploma, or at least three years of relevant experience (ANZSCO Skill Level 2); or
  • AQF Certificate III including at least two years of on-the-job training, or AQF Certificate IV, or at least three years of relevant experience (ANZSCO Skill Level 3); or
  • AQF Certificate II or III, or at least one year of relevant experience (ANZSCO Skill Level 4)

In New Zealand:

  • NZQF Diploma, or at least three years of relevant experience (ANZSCO Skill Level 2); or
  • NZQF Level 4 qualification, or at least three years of relevant experience (ANZSCO Skill Level 3); or
  • NZQF Level 2 or 3 qualification, or at least one year of relevant experience (ANZSCO Skill Level 4)

In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification.

Tasks Include:

  • promoting and selling goods and services, properties and businesses
  • engaging prospective clients
  • determining the needs of prospective clients and explaining which goods, services and properties meet their needs
  • visiting clients to establish selling opportunities
  • following up clients and gauging satisfaction with goods and services purchased
  • monitoring clients' changing needs and competitor activity
Minor Group

611 Insurance Agents and Sales Representatives

Insurance Agents and Sales Representatives represent companies in selling their goods and services, and sell property on behalf of clients. ICT and Technical Sales Representatives are excluded from this minor group.

ICT Sales Representatives are included in Unit Group 2252 ICT Sales Professionals. Technical Sales Representatives are included in Unit Group 2254 Technical Sales Representatives.

Indicative Skill Level:

Most occupations in this minor group have a level of skill commensurate with the qualifications and experience outlined below.

In Australia:

  • AQF Certificate III including at least two years of on-the-job training, or AQF Certificate IV, or at least three years of relevant experience (ANZSCO Skill Level 3); or
  • AQF Certificate II or III, or at least one year of relevant experience (ANZSCO Skill Level 4)

In New Zealand:

  • NZQF Level 4 qualification, or at least three years of relevant experience (ANZSCO Skill Level 3); or
  • NZQF Level 2 or 3 qualification, or at least one year of relevant experience (ANZSCO Skill Level 4)

In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification.

Tasks Include:

  • assisting clients to sell property by auction, and buy and sell livestock, rural equipment, and goods and services
  • compiling lists of prospective clients and making contact to seek interviews and gauge interest
  • determining the needs of prospective clients and explaining which goods and services would meet their needs
  • informing and supplying details to clients about goods and services for sale
  • selling a range of goods and services to clients
  • keeping up-to-date with clients' changing needs and competitor activity
Unit Group

6111 Auctioneers, and Stock and Station Agents

Auctioneers, and Stock and Station Agents sell property at auction, and advise and represent farmers in business transactions such as buying and selling livestock, rural property, and goods and services.

Indicative Skill Level:

Most occupations in this unit group have a level of skill commensurate with the qualifications and experience outlined below.

In Australia:

  • AQF Certificate III including at least two years of on-the-job training, or AQF Certificate IV (ANZSCO Skill Level 3)

In New Zealand:

  • NZQF Level 4 qualification (ANZSCO Skill Level 3)

At least three years of relevant experience may substitute for the formal qualifications listed above. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification.

Registration or licensing may be required.

Tasks Include:

  • appraising and listing property for auction
  • organising advertising, catalogues and other publicity for auctions
  • consulting vendors and setting reserve prices
  • describing property presented and the conditions of sale
  • asking for or setting opening bids and determining reserve prices
  • accepting bids from potential buyers and closing sales to the highest bidders
  • purchasing and selling livestock and rural property on behalf of clients
  • selling agricultural supplies, such as seed, grains, feed, sprays, dips, drenches and veterinary products, in accordance with statutory requirements
  • acting as an insurance agent for rural clients

Occupations:

  • 611111 Auctioneer
  • 611112 Stock and Station Agent

611111 Auctioneer

Conducts sales of real estate, goods and livestock by taking offers from buyers and accepting the highest purchase price. Registration or licensing is required.

Skill Level: 3

611112 Stock and Station Agent

Provides advice to clients and acts on their behalf in relation to the sale and purchase of rural property, livestock, crops and agricultural products and services. Registration or licensing may be required.

Skill Level: 3

Unit Group

6112 Insurance Agents

Insurance Agents represent insurance companies in selling insurance to clients.

Indicative Skill Level:

Most occupations in this unit group have a level of skill commensurate with the qualifications and experience outlined below.

In Australia:

  • AQF Certificate III including at least two years of on-the-job training, or AQF Certificate IV or at least three years of relevant experience (ANZSCO Skill Level 3)

In New Zealand:

  • NZQF Diploma, or at least three years of relevant experience (ANZSCO Skill Level 2)

In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification.

Registration or licensing is required.

Tasks Include:

  • interviewing clients to identify their insurance needs
  • explaining to clients details of insurance and conditions, risk coverage, premiums and benefits
  • assisting clients to determine the type and level of coverage required
  • calculating premiums and establishing method of payment
  • reviewing clients' circumstances to ensure that the level and coverage of insurance is still appropriate
  • settling and monitoring insurance claims to ensure that both client and insurer are satisfied with the outcome
  • recording information about clients and their policies
  • identifying and drawing up lists of potential clients from a variety of sources and contacting them to arrange interviews
  • keeping up-to-date with changes in the insurance industry and informing clients of new developments

Occupation:

  • 611211 Insurance Agent

611211 Insurance Agent

Represents insurance companies in selling insurance to clients. Registration or licensing is required.

Skill Level:

  • 3 Australia
  • 2 New Zealand

Specialisations:

  • Insurance Underwriter
  • Life Assurance Representative
Unit Group

6113 Sales Representatives

Sales Representatives represent companies to sell their goods and business services to wholesale and retail establishments. ICT and Technical Sales Representatives are excluded from this unit group.

ICT Sales Representatives are included in Unit Group 2252 ICT Sales Professionals. Technical Sales Representatives are included in Unit Group 2254 Technical Sales Representatives.

Indicative Skill Level:

Most occupations in this unit group have a level of skill commensurate with the qualifications and experience outlined below.

In Australia:

  • AQF Certificate II or III (ANZSCO Skill Level 4)

In New Zealand:

  • NZQF Level 2 or 3 qualification (ANZSCO Skill Level 4)

At least one year of relevant experience may substitute for the formal qualifications listed above. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification.

Tasks Include:

  • promoting and selling their company's goods and services such as building and plumbing supplies, business services, motor vehicle parts and accessories, and personal and household goods
  • acquiring and updating knowledge of employer's and competitors' goods and services, and market conditions
  • using directories and other sources to compile lists of prospective business clients
  • visiting clients and retail outlets to establish selling opportunities
  • quoting prices and credit terms, recording orders and arranging deliveries
  • following up clients and ensuring satisfaction with goods and services and resolving any problems
  • monitoring clients' changing needs and competitor activity and reporting on these developments to sales and marketing management
  • preparing sales reports
  • maintaining and submitting records of business expenses incurred

Occupations:

  • 611311 Sales Representative (Building and Plumbing Supplies)
  • 611312 Sales Representative (Business Services)
  • 611313 Sales Representative (Motor Vehicle Parts and Accessories)
  • 611314 Sales Representative (Personal and Household Goods)
  • 611399 Sales Representatives nec

611311 Sales Representative (Building and Plumbing Supplies)

Represents their company in selling builders' timber, and building and plumbing hardware and supplies to wholesale and retail establishments.

Skill Level: 4

611312 Sales Representative (Business Services)

Represents their company in selling financial, advertising and other business services.

Skill Level: 4

Specialisations:

  • Sales Representative (Advertising)
  • Sales Representative (Printing)

611313 Sales Representative (Motor Vehicle Parts and Accessories)

Represents their company in selling motor vehicle parts and accessories to wholesale and retail establishments.

Skill Level: 4

611314 Sales Representative (Personal and Household Goods)

Represents their company in selling consumer goods, such as toys, sporting goods, books, stationery, hardware, floor coverings, furniture, textiles, clothing, footwear, toiletries and groceries, to wholesale and retail establishments.

Skill Level: 4

611399 Sales Representatives nec

This occupation group covers Sales Representatives not elsewhere classified.

Skill Level: 4

Occupations in this group include:

  • New Home Sales Consultant
  • Sales Representative (Jewellery and Watches)
Minor Group

612 Real Estate Sales Agents

Real Estate Sales Agents sell, lease and manage commercial and private properties, and broker the buying and selling of businesses.

Indicative Skill Level:

Most occupations in this minor group have a level of skill commensurate with the qualifications and experience outlined below.

In Australia:

  • AQF Associate Degree, Advanced Diploma or Diploma, or at least three years of relevant experience (ANZSCO Skill Level 2); or
  • AQF Certificate III including at least two years of on-the-job training, or AQF Certificate IV, or at least three years of relevant experience (ANZSCO Skill Level 3)

In New Zealand:

  • NZQF Diploma, or at least three years of relevant experience (ANZSCO Skill Level 2); or
  • NZQF Level 4 qualification, or at least three years of relevant experience (ANZSCO Skill Level 3)

In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification.

Tasks Include:

  • accepting and listing properties and businesses for sale and lease, conducting inspections, and advising buyers on the merits of properties and businesses and the terms of sale or lease
  • advising vendors of sales and marketing options such as sale by auction and open house inspections
  • cataloguing and detailing land, buildings and businesses for sale or lease, and arranging advertising
  • assessing buyers' needs and locating properties and businesses for their consideration
  • offering valuations and advice for buying and selling properties and businesses, and structuring the terms of settlement
  • collecting and holding rent monies from tenants, and remitting to owner on agreed basis
  • monitoring and addressing non-compliance with terms and conditions of tenancy and pursuing rental arrears
  • developing and implementing business plans, budgets, policies and procedures for the agency
  • may arrange finance, land brokerage, conveyancing and maintenance of premises
Unit Group

6121 Real Estate Sales Agents

Real Estate Sales Agents sell, lease and manage commercial and private properties, and broker the buying and selling of businesses.

Indicative Skill Level:

Most occupations in this unit group have a level of skill commensurate with the qualifications and experience outlined below.

In Australia:

  • AQF Certificate III including at least two years of on-the-job training, or AQF Certificate IV or at least three years of relevant experience (ANZSCO Skill Level 3)

In New Zealand:

  • NZQF Level 4 qualification, or at least three years of relevant experience (ANZSCO Skill Level 3)

In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification.

The occupation Real Estate Agency Principal / Real Estate Agency Licensee has a level of skill commensurate with the qualifications and experience outlined below.

In Australia:

  • AQF Associate Degree, Advanced Diploma or Diploma, or at least three years of relevant experience (ANZSCO Skill Level 2)

In New Zealand:

  • NZQF Diploma, or at least three years of relevant experience (ANZSCO Skill Level 2)

In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification.

The occupation Real Estate Agent has a level of skill commensurate with the qualifications and experience outlined below.

In Australia:

  • AQF Certificate III including at least two years of on-the-job training, or AQF Certificate IV or at least three years of relevant experience (ANZSCO Skill Level 3)

In New Zealand:

  • NZQF Diploma, or at least three years of relevant experience (ANZSCO Skill Level 2)

In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification.

Registration or licensing may be required.

Tasks Include:

  • accepting and listing properties and businesses for sale and lease, conducting inspections, and advising buyers on the merits of properties and businesses and the terms of sale or lease
  • advising vendors of sales and marketing options such as sale by auction and open house inspections
  • cataloguing and detailing land, buildings and businesses for sale or lease and arranging advertising
  • assessing buyers' needs and locating properties and businesses for their consideration
  • offering valuations and advice for buying and selling properties and businesses, and structuring the terms of settlement
  • collecting and holding rent monies from tenants, and remitting to owner on agreed basis
  • monitoring and addressing non-compliance with terms and conditions of tenancy and pursuing rental arrears
  • developing and implementing business plans, budgets, policies and procedures for the agency
  • may arrange finance, land brokerage, conveyancing and maintenance of premises

Occupations:

  • 612111 Business Broker
  • 612112 Property Manager
  • 612113 Real Estate Agency Principal / Real Estate Agency Licensee
  • 612114 Real Estate Agent
  • 612115 Real Estate Representative

612111 Business Broker

Alternative Title:

  • Business Agent

Operates as an independent agent in the buying and selling of businesses. Registration or licensing may be required.

Skill Level: 3

Specialisation:

  • Franchise Broker

612112 Property Manager

Supervises the leasing of rental properties on behalf of owners. Registration or licensing may be required.

Skill Level: 3

Specialisation:

  • Body Corporate Manager

612113 Real Estate Agency Principal / Real Estate Agency Licensee

Manages the overall activities of a real estate agency. Registration or licensing is required.

Skill Level: 2

612114 Real Estate Agent

Coordinates the activities of real estate representatives in selling and leasing real estate, ensuring compliance with legislative requirements. Registration or licensing is required.

Skill Level:

  • 3 Australia
  • 2 New Zealand

612115 Real Estate Representative

Alternative Titles:

  • Real Estate Salesperson
  • Real Estate Subagent

Arranges the conduct of real estate transactions such as sales and leasing, and assists buyers to find suitable properties, on behalf of an agency. Registration or licensing is required.

Skill Level: 3

Specialisation:

  • Property Portfolio Officer