4172.0 - Arts and Culture in Australia: A Statistical Overview, 2010  
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Contents >> Tourism >> INTERNATIONAL CULTURAL TOURISM

INTERNATIONAL CULTURAL TOURISM

The 2009 International Visitor Survey found that more than half (51%) of all overseas visitors attended at least one cultural attraction while in Australia.

Of the 2.6 million international cultural and heritage visitors in 2009, 16% were from other Asia (Asia excluding China, Japan, Korea and Singapore), 15% were from the United Kingdom and 13% were from New Zealand. The most popular destinations for both international and domestic cultural heritage visitors were New South Wales, Queensland and Victoria, however participation in cultural and heritage activities was higher in the Northern Territory, the Australian Capital Territory and Tasmania.

Historical or heritage buildings, sites or monuments had the highest rate of attendance by international cultural and heritage visitors (62%), followed by museums or art galleries (57%).

According to Tourism Research Australia's Snapshots 2009 Cultural and Heritage Tourism in Australia, international cultural and heritage visitors spent $16,292m on trips to Australia in 2009. The average amount spent per trip was $6,280 compared to other international visitors who spent on average $3,832. It is likely that this higher spend was due to the longer average length of stay (45 nights compared to other international visitors who spent 23 nights on average).

2.1 OVERSEAS CULTURAL AND HERITAGE VISITORS, By activity type - 2009

Percentage
of overseas
cultural and
heritage visitors
Type of cultural and heritage tourism activity
%

Attend theatre, concerts or other performing arts
24
Visit museums or art galleries
57
Visit art/craft workshops/studios
17
Attend festivals/fairs or cultural events
22
Experience Aboriginal art/craft and cultural displays
20
Visit an Aboriginal site/community
11
Visit historical/heritage buildings, sites or monuments
62

Source: Tourism Research Australia 2009, Cultural and Heritage Tourism in Australia, 2009.






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