8166.0 - Summary of IT Use and Innovation in Australian Business, 2015-16  
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 15/06/2017   
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Defined by the ABS as an 'always on' internet connection with an access speed equal to or greater than 256kbps.


An innovation is the introduction of a new or significantly improved good or service; operational process; organisational/managerial process; or marketing method.

Innovative activity

Innovative activity includes any work that was intended to, or did, result in the introduction of an innovation.


A world-wide public computer network. Organisations and individuals can connect their computers to this network and exchange information across a country and/or across the world. The internet provides access to a number of communication services including the World Wide Web and carries email, news, entertainment and data files.

Measures of business innovation

Two measures of business innovation are included in this release:

        Innovating businesses - businesses that introduced any type of innovation during the reference period.
        Innovation-active businesses
        - businesses that had undertaken any innovative activity during the reference period including: introduction of any type of innovation; and/or the development or introduction either still in progress or abandoned.

Non innovation-active businesses

Businesses that, during the reference period, did not undertake any innovative activity.


A commitment to purchase goods or services.

Social media presence

Social media presence includes web and mobile-based technologies which are used to turn communication into interactive dialogue among organisations, communities and individuals.

Status of innovation

Three statuses of innovation are included in this release:
        Introduced - the business successfully introduced an innovation during the reference period (although the innovation does not need to have been commercially successful).
        Still in development
        - the business was in the process of developing or introducing an innovation during the reference period but work on the innovation was still in progress at the end of the period.
        - the business abandoned the development and/or introduction of an innovation during the reference period (i.e. work on the innovation ceased without full introduction occurring).

Types of innovation

Four types of innovation are included in this release:
        Goods or services - Any good or service or combination of these which is new to a business (or significantly improved). It's characteristics or intended uses differ significantly from those previously produced/offered.
        Operational processes
        - New or significantly improved methods of producing or delivering goods or services of a business (including significant change in techniques, equipment and/or software).
        Organisational/managerial processes
        - New or significantly improved strategies, structures or routines of a business which aim to improve performance.
        Marketing methods
        - New or significantly improved design, packaging or sales methods aimed to increase the appeal of goods or services of a business or to enter new markets.

Web presence

Web presence includes a website, home page or, in the case of a presence on another entity's website, is included providing the business has substantial control over the content. A website or home page is an electronic document that is accessed via a unique address on the World Wide Web. The document provides information in a textual, graphical or multimedia format. Web presence excludes on-line listings, directories, or a social media presence.