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WEB PRESENCE AND SOCIAL MEDIA
Reasons for Not Having a Web Presence
The ABS defines businesses with a web presence as those with a website, homepage or other web presence but excludes those listed solely as part of an online listing. In 2013-14, 47% of businesses had a web presence. Businesses with access to the internet but no web presence were asked to identify the reasons why they did not have a web presence. Businesses were provided with a list of options and could select more than one reason.
Overall, the most common reason reported by businesses was that they had no need for a web presence, at 58%.
Businesses with 5-19 persons employed were the least likely to report that they had no need for a web presence (51%).
Businesses with 20-199 persons employed were the most likely to report set up costs too high (27%) and ongoing maintenance and updating costs too high (21%) as reasons for not having a web presence.
The Information media and telecommunications and Mining industries had the highest proportion of businesses that reported lack of customer demand (both 27%), while Accommodation and food services had the highest proportion of businesses that reported set up costs too high (34%). Four in five businesses in the Agriculture, forestry and fishing industry reported no need for a web presence (80%), the highest proportion of any industry.
Further statistics relating to reasons for not having a web presence can be accessed via the Downloads tab.
Social Media Activities
The 2013-14 Business Characteristics Survey was the first time detailed information for social media activities were collected. Businesses that had a social media presence were asked to identify whether they used social media to undertake a selection of activities. Businesses could identify more than one type of social media activity.
The most commonly reported activity for social media use was develop company image or market products (79%), followed by communicate with customers (69%). This trend was consistent across all employment size ranges.
Further statistics relating to social media activities used can be accessed via the Downloads tab.
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