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Government Entities Marketing Authority
Considerable pressure is placed on the individuals who provide services, and on the government organisations which initiate the services, to deliver marketing programs that are both effective and cost efficient.
This is the modern marketing challenge for all entities. It is a challenge being met by an organisation called the Government Entities Marketing Association (GEMA) established in 1993, which provides solutions and support to the day-to-day operations of modern governments.
GEMA assists individuals and organisations directly involved in the marketing of services in all three tiers of government.
Steve Dangaard, Director, ABS Corporate Communications addressed GEMA members at a breakfast meeting held at the Parmelia Hilton late in October.
More information about GEMA can be found by visiting the web site www.gema.net.au
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