3414.0 - Guide to Migrant Statistical Sources, 2011 (Edition 2)  
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 29/03/2011   
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Connecting Diversity: Paradoxes of Multicultural Australia


Connecting Diversity: Paradoxes of Multicultural Australia report examines the views and experiences of younger Australians from culturally diverse backgrounds. Most significantly, it reveals a series of paradoxes in younger people's appreciation and understanding of multiculturalism in Australia.

It questions common presumptions and reveals complexities in their attitudes to diversity and media. The report includes calls to action for media organisations in better reflecting contemporary Australian society and in engaging younger people as audiences and as citizens.

Commissioned by SBS and published in March 2006, Connecting Diversity: Paradoxes of Multicultural Australia is a follow-up study to SBS's 2002 report, Living Diversity: Australia's Multicultural Future.


In October 2005, a total of 137 respondents completed a media use survey prior to participating a face to face focus group. Young (16 - 40 years old) Australians of culturally and linguistically diverse backgrounds (first-, second- and third-generation Australians). Eighteen focus groups of up to ten participants.


The study model included:

  • a screener questionnaire;
  • a media use survey conducted prior to each focus group
  • focus group discussion based on a schedule of about 30 questions (see below for more detail about the questions); and
  • a ‘jotter’ form in which participants described their cultural background and could write additional comments.

This qualitative research sought to explore the role media play in the lives of young people, defined as between the ages of 16 and 40 ( who were separated into age bands) from culturally diverse backgrounds, in particular whether it offered possibilities for enablement in a cultural and political sense. The research was based on focus groups which were conducted with the aim of extracting the personal experiences of the participants.

Questions covered six main areas:
  • media use
  • media and information
  • aspirations and enablement
  • engagement with public life
  • identity and belonging
  • Australian content, including a brief section on perceptions of SBS.

Further details of question areas are contained in the Appendix 2 of the Connecting Diversity publication.


Australian standard statistical classifications were followed loosely for cultural and ethnic groups, country of birth.


Focus groups were from: Sydney (NSW) - Liverpool, Chatswood/Willoughby, Strathfield/Burwood/Ashfield; Brisbane (Qld)- Inala/Richlands, Stretton-Karawatha, Mount Ommaney; Western Australia - Bunbury, Carnarvon, Broome.


Connecting Diversity: Paradoxes of Multicultural Australia (ISBN: 0-9750116-3-4)

Available in hard copy from SBS:

Phone: 1800 500 727 (toll free); 02 9430 3878
Email: comments@sbs.com.au
Mail: Locked Bag 028, Crows Nest NSW 1585

Available on the SBS website as a PDF document: http://www.sbs.com.au/aboutus/corporate/index/id/40/h/Policies-Publications


Georgie McClean
Manager, Policy, Research and Community Engagement
Special Broadcasting Service Corporation
Ph: +61 (0) 2 9430 3817
Fax: +61 (0) 2 9430 3047
Email: georgina.mcclean@sbs.com.au