4147.4.55.001 - Culture and Recreation News, Jul 2002  
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 05/08/2002   
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The Business Generosity Survey in respect of 2000-01 collected information on 'business giving' to organisations and individuals. Giving is accounted for in categories defined as sponsorships, donations, and business to community projects. Total business giving amounted to $1,446.6 million, of which sport and recreation activities attracted the largest percentage (43.4%) and arts and culture activities attracted 4.8%.

In this survey, arts and culture activities were defined as the performing arts, the creative arts, museum, art gallery and library activities, and zoological or botanical parks and garden operations. Sports and recreation activities were defined as the operation of sporting events, clubs and teams, indoor or outdoor recreational facility operations, social, leisure and hobby club activities, and recreational parks and garden operations.

Sport and recreation activities attracted the most sponsorship, to a total amount of $479.8 million. This was 70.7% of the total sponsorship dollars from businesses for all activities ($678.7 million). Arts and culture activities attracted $40.4 million in business sponsorship during 2000-01.

Total donations by businesses in 2000-01 to arts and culture activities, and sport and recreation activities amounted to $22.8 million and $108.8 million, respectively. Business to community projects (i.e., cooperative arrangements between businesses and non-related community organisations or individuals) for these activities totalled $6.3 million for arts and culture activities and $39.4 million for sport and recreation activities.

Businesses providing cultural and recreational services contributed 5.8% ($83.6 million) of the total amount given by all businesses to all of the activities included in the survey. Donations accounted for the largest percentage (62.4% or $52.2 million) of this, with contributions for sponsorship and business to community projects amounting to $25.4 million and $5.9 million, respectively.

More information is available in Generosity of Australian Businesses, 2000-01 (Cat. No. 8157.0).